As a brand, we express our admiration for vintage fabrics through fashion.
Have you heard of antique fabrics?
What is antique fabric?Kimonos and fabrics used from the Edo period to the early Showa period.That's all.
Among them, the designs created with meticulous handcrafting through embroidery and dyeing are outstanding. Both the colors and details have transcended time, maintaining a beauty that continues to influence top brands worldwide.
The Fading Beauty of Japan
However, such antique fabrics tend to weaken over time and are increasingly being treated as items for display.
The Japanese tradition of using old fabric is at risk of being forgotten in modern times, where kimonos are no longer everyday wear. These fabrics are often discarded as outdated and lacking in fashion value.
What is most disappointing is that the charm of antique fabrics, which possess a unique allure absent in contemporary fashion, has not been widely communicated to modern Japan.
At MEZUcofu, we aim to make a difference, even if it's just a little.
The Vision of MEZUcofu
We use modern technology to recreate the beauty of those colors, designs, and embroideries, and design items that bring a sense of excitement not found in today's fashion scene.
"When you look closely, it's actually Japanese style! Lovely!"We hope to be known as a fashion brand that you think highly of.
MEZUcofu offers you the perfect inspiration to enjoy the beauty and culture of Japan in your own unique way.
May the charm of old fabrics that are fading away be widely cherished by everyone.
MEZUcofu Representative: AYA NAKAO
